So you’re ready to dive head first into social media marketing and enlist your employees to help. Great! Spreading your social media maintenance responsibilities amongst your trusted staffers is a great way to expand your conversations and add “personality” to your business.

But before you hand over the reins, here are handful of tips to consider. While empowering employees to manage your messaging online can be a positive idea, making sure your brand is represented correctly should be priority number one.Continue Reading