March 22, 2013 By David Wittlinger

Evoke Emotions to Build Your Brand

Emotional BrandingToday is Friday and I find myself swimming in desperation to find some inspiration.  A bright shining star in the sky of creativity that can point me in the direction of some unique design, welcoming tone, and memorable voice.  Is that too much to ask here at the end of a hard week?

Essentially, I find myself in the beginning phase of a new client project and I need some “open thinking” time  (wow, that sounds super-cheesy, doesn’t it?).  What I’m trying to say is that I’ve been sluffing off for close to 2 hours now in hopes that a bolt of new ideas will suddenly blast my brain and fill me with a spark.Continue Reading

March 15, 2013 By David Wittlinger

Spend Too Little on Web Design and You’re Getting RIPPED OFF!

Hiring a Web DesignerWhoa! I’m sure you’re thinking “Wait Dave… you’ve got it backwards.”

Sure, sure… I understand. As most business owners are trained to think, you want your website expense to be as little as possible. You also love the taste of Dom Perignon but can only afford Mums.

You might think that cheaper is better in the realm of web design but I argue that you’ve got it completely backwards. If you’re budgeting too little when hiring your web designer then you’re most likely throwing your money away.Continue Reading

March 1, 2013 By David Wittlinger

Linguistic Miracle = Text Messaging

TED library talksTrue confession time: I LOVE my local library! If it was a woman, I would totally marry her and make sweet, sweet love to her every night. That is, if she were super-hot, athletic, sandy-blonde, funny, smart and ummm, oh yeah… didn’t mind me picking my toenails in bed.

But even if she wasn’t any of those things I would still commit my undying respect and admiration for her. Especially because my local library was forward-thinking enough to secure the live streaming rights for TED2013 happening in Long Beach, California all this week.Continue Reading

February 22, 2013 By David Wittlinger

3 Realities To Better Business

3 Realities to Better Business

There are certain truths in nature that we simply can’t defy.  For instance, the reality that no matter how hard you try, you will always pick the slowest moving line in the grocery store when you’re in the biggest hurry. Or the fact that your pet will no doubt decide to take a huge, steamy [...]

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February 18, 2013 By David Wittlinger

Get Real, Daddio

Real Customer Service

You would laugh to see my wife and I curl up in bed at night.  She with her People magazine and “chic lit” (her words, not mine) and me reading something about sales or corporate branding.  It’s funny how much our tastes in literature diverge. So the latest page flipper I’ve finished is called I [...]

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February 11, 2013 By David Wittlinger

More Powerful Than Memory Alone

storytelling as a sales tool

Whenever I need help getting started on a client’s copy or sales pitch as it were, I find myself referring back to a classic scene in my favorite episode of Mad Men. If you don’t watch the show, you should. It’s brilliant. If your business is related to sales in any shape or form, I [...]

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February 5, 2013 By David Wittlinger

Tell It To Me Like I’m Six Years Old

Tell Me Like I'm Six

Ok, right off the bat I’m going to confess and let you know that I’m borrowing my title from Chris Brogan. As I’ve recently finished his book The Impact Equation I’m especially in tune with how people, and marketers in general, articulate their ideas. Chapter 3 in Chris’ book talked about one of his mentors, [...]

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January 29, 2013 By David Wittlinger

5 Ways to Promote Your Facebook Page… With Business Cards

Facebook Business Card

Right as I was in the middle of watching the Dollar Shave Club promotional video on YouTube for the 153rd time I got a call from a client needing some creative ideas. “Creative ideas?” I asked.  “Sorry… I’m fresh out.” After what I’m sure was a totally fake and forced laugh at my super-lame attempt [...]

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January 18, 2013 By David Wittlinger

The Story of Lance… A Tragedy

Lance Armstrong Story

The power of stories, whether personal, internal sagas or those we read and hear in the media, have a greater ability to capture and hold our attention than any other form of content imaginable. No use in fighting it, its part of our DNA. Take for example the mythical story of Lance Armstrong. A man [...]

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January 14, 2013 By Colomark Media

Extreme Egg On My Face

Twitter blunder

My life includes a handful of decisions I wish I could do-over or at least sweep under the carpet and hide from the world. Like the time I buzzed my hair and dyed it bleach blonde. I think the hideous stares I got from the girls in my school were indication enough that I had [...]

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January 7, 2013 By David Wittlinger

Throwing Poop, and Doing It Right

Mailchimp Monkey Hat

The recent cold weather pattern here in the Rocky Mountains has had me running for the long underwear and wrapping myself in scarves.  Wait… did I just say “scarves?”  What kind of self-respecting man wears a scarf? Check that.  Let’s start over. The colder weather lately has me drinking more coffee (black!) and wearing a [...]

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