If you’re in business for yourself or operate in a small company, often times the outward brand that customers see is YOU. So did you ever consider yourself a brand? Ok, so you’re not Michael Jordan or Danica Patrick, but to your customers you are the face of the company.
Holding that type of sway in the minds of your customers can be a lot of stress for most mortals to cope with. But branding yourself as an extension of the business doesn’t have to be difficult. Nor does it have to be an “all about me” proposition that positions you as some high-horse riding, better than you, stuck up braggart. Continue Reading