Best Practices: PPC Advertising

PPC advertising is one of the most popular and widespread forms of online marketing. Combined with SEO, it makes up the other half of the puzzle that goes into marketing your website in the search engines. With SEO, you work to produce organic traffic to your site. However with PPC campaigns, you work to generate paid traffic to your site, from visitors who click on your advertisements displayed on the results pages of the search engines.

Whether you’re a Steamboat Springs marketing company or you work in Steamboat web design, there are many different best practices that can help you make the most out of your pay-per-click advertising campaigns. The truth is that many companies waste a great deal of money through ineffective and inefficient PPC campaigns, and many companies also leave a great deal of money on the table by failing to capitalize properly on the potential of PPC marketing. If you learn the best practices that will enable you to instantly improve your PPC campaigns, then you and your online business will be able to take off.

One of the biggest mistakes made with PPC advertising is getting into a bidding contest for the top spot of a particular keyword. Unless you have a huge budget, this strategy is going to backfire. Save your money and see a higher ROI by bidding more moderately. Shoot for a middle of the road first page ranking, perhaps the fourth or fifth spot. Your costs will drop off by a huge margin, but you’ll still be able to drive a large amount of high quality traffic to your website.

Another best practice for making the most out of your PPC campaigns is to test different versions of them. The littlest factors can have an effect on the performance of your advertisement. The wording of your ad title, the page URL it shows underneath, the keywords you target, the way your landing page looks and what it offers and many other factors as well.

With all of these possibilities, the only way to find a working solution is by testing out different variables. Test one factor at a time across a series of similar advertisements and campaigns, take a look at the results and then optimize your campaigns with what you found out to work better. Your ads will become much more successful and cost efficient in the process.

Don’t forget that when you’re participating in PPC, you are providing an ad that people find when they search for something. Your job is therefore to make your ad compelling to that person, and to make your website compelling to the person who clicked on the ad. Therefore you have to provide the searcher with exactly what they are looking for. Target your ads as precisely as possible and strive to provide an exact solution to a specific need.

For example, people looking for Steamboat Springs marketing and Steamboat web design often are really looking for the same thing. They want to break their company out into the national stage, find new prospects and customers and ultimately bring in more profit and revenue. The same thing holds true from companies from all corners of the country and the world. Learn to maximize your PPC campaigns and you’ll be one step closer to accomplishing this goal.

About David Wittlinger

Gummy Bear addict. Web designer. Copywriter. Social Media Strategist.