March 4, 2015 By Colomark Media

Self-Branding Without Being a Braggadocio

If you’re in business for yourself or operate in a small company, often times the outward brand that customers see is YOU. So did you ever consider yourself a brand? Ok, so you’re not Michael Jordan or Danica Patrick, but to your customers you are the face of the company.

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October 15, 2013 By David Wittlinger

Design is Marketing

As a web designer and marketing consultant, I’ve heard the saying “design is the new marketing” more than a handful of times in my career. Enough so that I’m already feeling numb to the jargon and simply want to move on to the meaning. But this idea that design is in any way a NEW […]

Filed Under: Branding, Web Design Tagged With: , , ,
June 5, 2013 By David Wittlinger

Mmmm… Bacon!

Oscar Mayer recently delivered an excellent video piece that’s crispy, smokey, and simply delicious. If this incredible spot doesn’t go viral for Father’s Day, I don’t know what will. Hooray for ‘Say it With Bacon.’ I just love finding videos like this one, especially when they come from big brands.

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March 22, 2013 By David Wittlinger

Evoke Emotions to Build Your Brand

Today is Friday and I find myself swimming in desperation to find some inspiration.  A bright shining star in the sky of creativity that can point me in the direction of some unique design, welcoming tone, and memorable voice.  Is that too much to ask here at the end of a hard week?

Filed Under: Branding, Business Insights
January 18, 2013 By David Wittlinger

The Story of Lance… A Tragedy

The power of stories, whether personal, internal sagas or those we read and hear in the media, have a greater ability to capture and hold our attention than any other form of content imaginable. No use in fighting it, its part of our DNA. Take for example the mythical story of Lance Armstrong. A man […]

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January 7, 2013 By David Wittlinger

Throwing Poop, and Doing It Right

The recent cold weather pattern here in the Rocky Mountains has had me running for the long underwear and wrapping myself in scarves.  Wait… did I just say “scarves?”  What kind of self-respecting man wears a scarf? Check that.  Let’s start over. The colder weather lately has me drinking more coffee (black!) and wearing a […]

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