Evoke Emotions to Build Your Brand

Today is Friday and I find myself swimming in desperation to find some inspiration.  A bright shining star in the sky of creativity that can point me in the direction of some unique design, welcoming tone, and memorable voice.  Is that too much to ask here at the end of a hard week?

3 Realities To Better Business

There are certain truths in nature that we simply can’t defy.  For instance, the reality that no matter how hard you try, you will always pick the slowest moving line in the grocery store when you’re in the biggest hurry.

Get Real, Daddio

You would laugh to see my wife and I curl up in bed at night.  She with her People magazine and “chic lit” (her words, not mine) and me reading something about sales or corporate branding.  It’s funny how much our tastes in literature diverge.

5 Ways to Promote Your Facebook Page… With Business Cards

Right as I was in the middle of watching the Dollar Shave Club promotional video on YouTube for the 153rd time I got a call from a client needing some creative ideas. “Creative ideas?” I asked.  “Sorry… I’m fresh out.” After what I’m sure was a totally fake and forced laugh at my super-lame attempt […]

Extreme Egg On My Face

My life includes a handful of decisions I wish I could do-over or at least sweep under the carpet and hide from the world. Like the time I buzzed my hair and dyed it bleach blonde. I think the hideous stares I got from the girls in my school were indication enough that I had […]

Stop Being So Damn Predictable

Ok… so I admit that I’m too cheap to pay for Pandora One or whatever the premium version of the music genome project is called.  I suppose I’ve never minded hearing the occasional commercial interruptions before and heck, the price is right. So here I am vibing-out to my very own “Chill Out” station and […]

Your Customer’s Inbox ~ 2013

So I got an email the other day.  Ok, in reality I got closer to 50 emails on this particular day but it’s easier to start my story by talking in singular.  Don’t worry, there’s a point coming. As I’m glazing over the lame copy and same old pre-Christmas boring offer I’ve read a hundred […]

Why I Suck At Blogging

Ok. So here’s the embarrassing thing. All day long I talk to clients about the importance of blogging for both SEO benefits as well as prospect engagement. I sit up on my high horse and preach the importance of creating a conversation calendar and an editorial road map.  “Think of yourself as a news organization […]

Sleeping Giant Group

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Social Small Business

Many small businesses are flocking to social media as a way to promote their business and strengthen customer relationshiops. This is great to see because of these platforms’ ability to help create awareness of your products & services, drive traffic to your website and build a relationship with customers. But how many small businesses are […]