Engage Me, Or Lose Me Forever

If you sit with any respectable marketing professional these days, the phrase “content marketing” is sure to come up. In fact, if you and those in charge of marketing your business don’t view themselves more like news reporters than advertising execs, you’re in for a bumpy ride. While we don’t know exactly what the search […]

Linguistic Miracle = Text Messaging

True confession time: I LOVE my local library! If it was a woman, I would totally marry her and make sweet, sweet love to her every night. That is, if she were super-hot, athletic, sandy-blonde, funny, smart and ummm, oh yeah… didn’t mind me picking my toenails in bed. But even if she wasn’t any […]

More Powerful Than Memory Alone

Whenever I need help getting started on a client’s copy or sales pitch as it were, I find myself referring back to a classic scene in my favorite episode of Mad Men. If you don’t watch the show, you should. It’s brilliant. If your business is related to sales in any shape or form, I […]

Tell It To Me Like I’m Six Years Old

Ok, right off the bat I’m going to confess and let you know that I’m borrowing my title from Chris Brogan. As I’ve recently finished his book The Impact Equation I’m especially in tune with how people, and marketers in general, articulate their ideas. Chapter 3 in Chris’ book talked about one of his mentors, […]

Throwing Poop, and Doing It Right

The recent cold weather pattern here in the Rocky Mountains has had me running for the long underwear and wrapping myself in scarves.  Wait… did I just say “scarves?”  What kind of self-respecting man wears a scarf? Check that.  Let’s start over. The colder weather lately has me drinking more coffee (black!) and wearing a […]

Stop Being So Damn Predictable

Ok… so I admit that I’m too cheap to pay for Pandora One or whatever the premium version of the music genome project is called.  I suppose I’ve never minded hearing the occasional commercial interruptions before and heck, the price is right. So here I am vibing-out to my very own “Chill Out” station and […]