content marketing

January 16, 2014 By David Wittlinger

Engage Me, Or Lose Me Forever

If you sit with any respectable marketing professional these days, the phrase “content marketing” is sure to come up. In fact, if you and those in charge of marketing your business don’t view themselves more like news reporters than advertising execs, you’re in for a bumpy ride.

Filed Under: Copywriting, How To Articles, Search Engine Optimization Tagged With: Blogging, content marketing, Engagement, search marketing

February 22, 2013 By David Wittlinger

3 Realities To Better Business

There are certain truths in nature that we simply can’t defy. For instance, the reality that no matter how hard you try, you will always pick the slowest moving line in the grocery store when you’re in the biggest hurry.

Filed Under: Business Insights Tagged With: Branding, content marketing, email, Facebook Branding, marketing message

February 5, 2013 By David Wittlinger

Tell It To Me Like I’m Six Years Old

Ok, right off the bat I’m going to confess and let you know that I’m borrowing my title from Chris Brogan. As I’ve recently finished his book The Impact Equation I’m especially in tune with how people, and marketers in general, articulate their ideas. Chapter 3 in Chris’ book talked about one of his mentors, […]

Filed Under: Copywriting Tagged With: Blogging, content marketing, marketing message

January 7, 2013 By David Wittlinger

Throwing Poop, and Doing It Right

The recent cold weather pattern here in the Rocky Mountains has had me running for the long underwear and wrapping myself in scarves. Wait… did I just say “scarves?” What kind of self-respecting man wears a scarf? Check that. Let’s start over. The colder weather lately has me drinking more coffee (black!) and wearing a […]

Filed Under: Branding, Copywriting Tagged With: Branding, content marketing, great copy

January 3, 2013 By David Wittlinger

Stop Being So Damn Predictable

Ok… so I admit that I’m too cheap to pay for Pandora One or whatever the premium version of the music genome project is called. I suppose I’ve never minded hearing the occasional commercial interruptions before and heck, the price is right. So here I am vibing-out to my very own “Chill Out” station and […]

Filed Under: Business Insights, Copywriting Tagged With: ad copy, content marketing, customer connection, sales writing

December 12, 2012 By David Wittlinger

Why I Suck At Blogging

Ok. So here’s the embarrassing thing. All day long I talk to clients about the importance of blogging for both SEO benefits as well as prospect engagement. I sit up on my high horse and preach the importance of creating a conversation calendar and an editorial road map. “Think of yourself as a news organization […]

Filed Under: Business Insights Tagged With: Blogging, content marketing, small business, Steamboat Springs blog