Engage Me, Or Lose Me Forever

If you sit with any respectable marketing professional these days, the phrase “content marketing” is sure to come up. In fact, if you and those in charge of marketing your business don’t view themselves more like news reporters than advertising execs, you’re in for a bumpy ride. While we don’t know exactly what the search […]

3 Realities To Better Business

There are certain truths in nature that we simply can’t defy.  For instance, the reality that no matter how hard you try, you will always pick the slowest moving line in the grocery store when you’re in the biggest hurry. Or the fact that your pet will no doubt decide to take a huge, steamy […]

Tell It To Me Like I’m Six Years Old

Ok, right off the bat I’m going to confess and let you know that I’m borrowing my title from Chris Brogan. As I’ve recently finished his book The Impact Equation I’m especially in tune with how people, and marketers in general, articulate their ideas. Chapter 3 in Chris’ book talked about one of his mentors, […]

Extreme Egg On My Face

My life includes a handful of decisions I wish I could do-over or at least sweep under the carpet and hide from the world. Like the time I buzzed my hair and dyed it bleach blonde. I think the hideous stares I got from the girls in my school were indication enough that I had […]

Throwing Poop, and Doing It Right

The recent cold weather pattern here in the Rocky Mountains has had me running for the long underwear and wrapping myself in scarves.  Wait… did I just say “scarves?”  What kind of self-respecting man wears a scarf? Check that.  Let’s start over. The colder weather lately has me drinking more coffee (black!) and wearing a […]

Stop Being So Damn Predictable

Ok… so I admit that I’m too cheap to pay for Pandora One or whatever the premium version of the music genome project is called.  I suppose I’ve never minded hearing the occasional commercial interruptions before and heck, the price is right. So here I am vibing-out to my very own “Chill Out” station and […]

Why I Suck At Blogging

Ok. So here’s the embarrassing thing. All day long I talk to clients about the importance of blogging for both SEO benefits as well as prospect engagement. I sit up on my high horse and preach the importance of creating a conversation calendar and an editorial road map.  “Think of yourself as a news organization […]

Infographic: 10 Commandments of Pinterest for Business

A version of this post originally appeared at AmyPorterfield.com ~ We’ve been posting about Pinterest on our Facebook page a lot lately because we honestly feel this platform provides an incredible opportunity for businesses to creatively market themselves.  But first and foremost, as with any social media site, you need to decide if Pinterest is […]