What Is PPC Afterall?

Pay Per Click At a Glance
If your considering whether or not to explore the realm of pay per click (PPC) advertising, let me tell you that there’s no more powerful way to achieve instant results.  If you’ve got a website and need traffic, PPC is the most targeted way to capture the attention you need to market your product or services to consumers online.  PPC combines targeted keywords and search phrases to serve up text ads at the very moment a prospective client is trying to have their needs served.  Think of a typical online search as a conversation, question or problem your customers are trying to have solved.  By properly planting your advertising at the right place with the right offer, PPC will be a winning strategy every time.

PPC- What Exactly Does It Include?
The concept of pay per click advertising is actually very simple to comprehend.  There are a ton of tools online that can help you with your keyword research to find what your customers are searching for.  If you’ve done your job, you’ll know exactly “where” you want your ads.  The next step is of course to design your ads.  Think of an Adwords ad as a one sentence summation of why a buyer should visit your site.  Next you’ll need to set your bids.  That’ right, gaining top search results takes spending a specific amount of money for every visitor you attract to click over to your landing page.  While your first reaction might be to say that the highest bid always wins, this isn’t the case.  As I addressed in a previous post, there are other factors (like Quality Score) that will affect what you have to spend.

In order to run a profitable PPC campaign, you’ll need to become master to skills like effectively writing ads, tailoring your ads to the right audience, choosing the most appropriate keywords to target and judging the competition.  The next step of the process is to properly track your results so you can hone in on the gold and toss the junk.  This is where many PPC marketers make their mistakes and end up pursuing more organic search engine optimization (SEO) instead.  The immediate results aren’t there like with PPC, but the risks (i.e. throwing away your money on bogus ads & targets) seem to be less.

NEW Website – PPC Is The Best Initial Strategy
Once a new site is built, the litmus test becomes how it performs.  The best way to quickly judge this is through immediate high traffic.  There’s no better way to instantly attract visitors than with PPC.  Besides, it will most likely take months of steady link building before a new website will even begin to see traffic from its SEO efforts.  Simply put, PPC may often be the lifeline your business needs to drive the steady stream of traffic you need to generate immediate revenue.

As I advocated before, the reality is that using a combination of PPC and SEO tactics should be the keystone to any web marketing strategy.  By initially pursuing a PPC campaign you give time to let the SEO endeavors take hold.  In fact, the most savvy entrepreneurs tend to continue their successful PPC campaigns well past the time they begin to see results stemming from their SEO plan.  A synergistic approach like this when approaching one’s online marketing will win the day every time!  A well-rounded use of both PPC and SEO will ultimately lead to multiple streams of revenue for years to come.

About David Wittlinger

Gummy Bear addict. Web designer. Copywriter. Social Media Strategist.