The power of stories, whether personal, internal sagas or those we read and hear in the media, have a greater ability to capture and hold our attention than any other form of content imaginable. No use in fighting it, its part of our DNA. Take for example the mythical story of Lance Armstrong. A man […]
January 18, 2013 By David Wittlinger
The Story of Lance… A Tragedy
Filed Under: Branding Tagged With: Branding, marketing message, story telling