The co-founder of Twitter (Jack Dorsey) recently advised users to tweet about things of interest to your followers, the public and prospective clients. Finding things that other people will find useful is one of the best attractors when it comes to gaining more followers.
But let’s not forget the humanizing factor that Twitter offers as well. There’s a great potential for this interface to introduce your personality to clients as much as the utility to transfer information. The occasional tweet about a new dinner recipe you’ve tried or taking the kids to soccer practice might just be the perfect way to endear us to our clients. Ultimately, your current followers as well as prospective clients often look for more than just “business as usual.” Try it!
