Blogging

January 16, 2014 By David Wittlinger

Engage Me, Or Lose Me Forever

If you sit with any respectable marketing professional these days, the phrase “content marketing” is sure to come up. In fact, if you and those in charge of marketing your business don’t view themselves more like news reporters than advertising execs, you’re in for a bumpy ride.

Filed Under: Copywriting, How To Articles, Search Engine Optimization Tagged With: Blogging, content marketing, Engagement, search marketing

February 11, 2013 By David Wittlinger

More Powerful Than Memory Alone

Whenever I need help getting started on a client’s copy or sales pitch as it were, I find myself referring back to a classic scene in my favorite episode of Mad Men. If you don’t watch the show, you should. It’s brilliant.

Filed Under: Copywriting Tagged With: Blogging, marketing message, storytelling

February 5, 2013 By David Wittlinger

Tell It To Me Like I’m Six Years Old

Ok, right off the bat I’m going to confess and let you know that I’m borrowing my title from Chris Brogan. As I’ve recently finished his book The Impact Equation I’m especially in tune with how people, and marketers in general, articulate their ideas. Chapter 3 in Chris’ book talked about one of his mentors, […]

Filed Under: Copywriting Tagged With: Blogging, content marketing, marketing message

December 12, 2012 By David Wittlinger

Why I Suck At Blogging

Ok. So here’s the embarrassing thing. All day long I talk to clients about the importance of blogging for both SEO benefits as well as prospect engagement. I sit up on my high horse and preach the importance of creating a conversation calendar and an editorial road map. “Think of yourself as a news organization […]

Filed Under: Business Insights Tagged With: Blogging, content marketing, small business, Steamboat Springs blog

May 10, 2012 By Colomark Media