If you’re in business for yourself or operate in a small company, often times the outward brand that customers see is YOU. So did you ever consider yourself a brand? Ok, so you’re not Michael Jordan or Danica Patrick, but to your customers you are the face of the company.
March 4, 2015 By Colomark Media
Self-Branding Without Being a Braggadocio
Filed Under: Branding Tagged With: Branding, entrepreneur, marketing message, small business
October 15, 2013 By David Wittlinger
Design is Marketing
As a web designer and marketing consultant, I’ve heard the saying “design is the new marketing” more than a handful of times in my career. Enough so that I’m already feeling numb to the jargon and simply want to move on to the meaning. But this idea that design is in any way a NEW […]
Filed Under: Branding, Web Design Tagged With: Branding, Graphic Design, marketing message, steamboat web design
June 5, 2013 By David Wittlinger
Mmmm… Bacon!
Oscar Mayer recently delivered an excellent video piece that’s crispy, smokey, and simply delicious. If this incredible spot doesn’t go viral for Father’s Day, I don’t know what will. Hooray for ‘Say it With Bacon.’ I just love finding videos like this one, especially when they come from big brands.
Filed Under: Branding, Social Media / Web 2.0 Tagged With: Branding, marketing message, video marketing
February 22, 2013 By David Wittlinger
3 Realities To Better Business
There are certain truths in nature that we simply can’t defy. For instance, the reality that no matter how hard you try, you will always pick the slowest moving line in the grocery store when you’re in the biggest hurry.
Filed Under: Business Insights Tagged With: Branding, content marketing, email, Facebook Branding, marketing message
February 18, 2013 By David Wittlinger
Get Real, Daddio
You would laugh to see my wife and I curl up in bed at night. She with her People magazine and “chic lit” (her words, not mine) and me reading something about sales or corporate branding. It’s funny how much our tastes in literature diverge.
Filed Under: Business Insights Tagged With: Blogging, Branding, marketing message, social media management
February 11, 2013 By David Wittlinger
More Powerful Than Memory Alone
Whenever I need help getting started on a client’s copy or sales pitch as it were, I find myself referring back to a classic scene in my favorite episode of Mad Men. If you don’t watch the show, you should. It’s brilliant.
Filed Under: Copywriting Tagged With: Blogging, marketing message, storytelling
February 5, 2013 By David Wittlinger
Tell It To Me Like I’m Six Years Old
Ok, right off the bat I’m going to confess and let you know that I’m borrowing my title from Chris Brogan. As I’ve recently finished his book The Impact Equation I’m especially in tune with how people, and marketers in general, articulate their ideas. Chapter 3 in Chris’ book talked about one of his mentors, […]
Filed Under: Copywriting Tagged With: Blogging, content marketing, marketing message
January 18, 2013 By David Wittlinger
The Story of Lance… A Tragedy
The power of stories, whether personal, internal sagas or those we read and hear in the media, have a greater ability to capture and hold our attention than any other form of content imaginable. No use in fighting it, its part of our DNA. Take for example the mythical story of Lance Armstrong. A man […]
Filed Under: Branding Tagged With: Branding, marketing message, story telling
